How to Write efficient Fundraising Letters

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When beginning a fundraising campaign, whether you are fundraising for a school, church or any other organization, an effective way to encourage people to donate is to supply incentives. Gaining maintain from local businesses and corporations straight through fundraising letters is a good way to bring in incentives such as prizes or exclusive discounts.

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It is inherent to pay professional copywriters to produce fundraising letters for you, however this is not necessary. By writing and sending the fundraising letters yourself, you will save money and you will add a personal tone to the letter, which will allow you to shape the benefits of your cause with passion.

What are the benefits for the community And the sponsor?

When writing a fundraising letter, it is important to emphasize the benefits that would come of the target enterprise donating to your cause. shape what you are raising money for. Why do you need this money? How will it benefit people in the community?

It is important not to forget that there are advantages for the enterprise too, and it is your job to remind the recipient of this straight through the fundraising letter. Tell them how it will raise their profile in the community. Tell them how donating will align the enterprise with the good cause for which you are raising money for. What will they receive for their sponsorship exactly? Where will you put their logo? Who will see this and what does that mean for them?

What? How? When?

It is important to be as clear and to the point in the fundraising letter. Be clear as to what you are request from the company. This may be items which you would like to give out as prizes, exclusive discounts to contain on a fundraising reduction cards, or money. If you are request for money, give a suggested donation size, and what that estimate of money would provide. Give a tangible estimate example if possible. An example of this can be found from charities such as water aid: " a month, over a year, is as puny as it could cost to help give a person safe, clean water for life".

Make it clear how they should send the donation to you. supply an address and a phone number. Make sure to contain who they should make cheques payable to. Are you willing to pick up items that are donated in person? Make it as easy as inherent for them to donate.

In order to stop the receiver throwing the letter in the to-do later pile, put a time restriction on the donation. Tell them when you are running your fundraising event. Tell them your goals. How much money do you aim to raise? When do you want to raise it by?

Increase the open rate and attentiveness paid to your letter

It is likely that the person you are request money from will receive other post a long with your fundraising letter. It is important to try and grab there attentiveness from the start. By using a rubber stamp and an ink pad, stamp "Important! Fundraising reduction Card enclosed" in red ink on the front of your letter. This should deter the recipient from throwing your letter right in to the bin with promotional mail.

Make sure to use a P.S. In a single sentence reiterate what you are request for and why, and thank them for reading your letter, and for any inherent donation they can give, on profit of your organization.

Make your letter easy to read

Break down the fundraising letter in to easy to read paragraphs. Separate dissimilar parts of the text with headings. Make sure to use easy to understand, confident language, but also appeal to the emotions of the recipient. Make it clear from the start who you are and what the aim of the letter is.

If you receive a donation...

Make sure to follow up donations with thank you letters and invitations to fundraising events! Send them a letter after the fundraising event to let them know how much you raised. Did you meet your target? Keep in touch with them and let them know what good comes out of their donation. This will encourage them to donate next time you are finding to raise funds!

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