improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero

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One temptation in writing fundraising thank-you letters is to make your society the star of the letter. You feel pressure to tell your donors how dreadful you are, how cost-effective you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, your new board member and more.

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How is improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero

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You need to resist this temptation. The underground to crafting sufficient donation thank-you letters is "making the donor the star of every transaction," as Conrad Squires puts it in his book, Teach Yourself to Write Irresistible Fund-raising Letters.

The quickest and cheapest way to build donor loyalty and reduce donor attrition is to tell your donors how much they are accomplishing in the world straight through your organization. By manufacture your donor the hero of every thank-you letter (and every request for retrial letter for that matter), you reinforce in their mind that they made the right decision in supporting your mission. And that they are right in chronic their support.

How to make the donor the hero

1. Use the word "you" more than you use the word "we." Make the letter all about the donor.

2. Show a direct link in the middle of the donor's donation and your mission. For example: "Thanks to your generous gift of 0, we fed 52 homeless men last night while the climatic characteristic hovered nearby -18° outside. Those men are thankful to you. And so am I."

3. Go beyond the donation to the donor, and present how grateful you are for the donor as a person, as a supporter, as a friend of your organization.

4. Make your donors feel special by describing how they are one in a thousand, or one in ten thousand, by supporting your cause while others do not.

A sample thank-you letter

Below is a thank-you letter that Doctors Without Borders mailed to donors while the year that the society won the Nobel Peace Prize.

Dear Alan Sharpe:

Two amazing things happened this month.

We received your donation to our meningitis campaign. And we received the Nobel Peace Prize for humanitarian assistance.

We received this award because of supporters like you. It's ours together.

The Nobel Peace Prize is shared by the millions of habitancy who maintain the work and ideas of Doctors Without Borders. It's shared by the habitancy who make the right to humanitarian aid a reality. habitancy like you.

So thank you for your donation. With your support, we can now talk fast and effectively to meningitis epidemics. Even the best doctors cannot forestall meningitis without vaccinations. So thank you for your timely gift.

Doctors Without Borders operates only with the continued maintain of partners like you. That's why I'd like you to think joining our monthly giving program, "Partners Without Borders."

As a member of Partners Without Borders, you help our volunteer physicians furnish vital healing help anywhere, anytime. You also help us keep our administrative costs to a minimum. Every dollar we save is a dollar that we can use to fund our healing projects.
Giving every month is more convenient for you. You make small donations on a quarterly basis instead of a larger donation all at once.

Our being awarded the Nobel Peace Prize is international confirmation of the basic right of commonplace habitancy to humanitarian aid and protection. Please join Partners Without Borders today. Plainly unblemished the form below. And thank you again for your support.

Sincerely,

[signature]

David Morley

Executive Director

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