Fashion@Google: Sheena Matheiken - Uniform Project

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from In Kind Donation . Uniform Project and the Little Black Dress: How a daily routine can kickstart a social movement www.theuniformproject.com The Uniform Project™ started in 2009 when a young woman realized she was drowning in the doldrums of an advertising career. To counter the uninspired demands of the corporate world, she came up with an unusual creative challenge; to wear the same dress for an entire year -- but, and this is where the real challenge came in, she'd have to make it look unique every single day and do so without buying anything new. The challenge was also designed to be an online fundraiser, raising money to send underprivileged kids to school. Thus, in May 2009, with fashion as her medium, and education her cause, UP founder Sheena Matheiken launched the Uniform Project, pledging to wear one little black dress for 365 days as an exercise in sustainability and a fundraiser to support the Akanksha Foundation -- a non-profit organization providing education to children living in Indian slums. And for the next year, Sheena reinvented her uniform solely using accessories that were either vintage, handmade, reused or donated. Almost immediately, Sheena and the UP were hit with a deluge of media attention. The project was featured in major publications ranging from the New York Times, The Guardian, CNN, BBC, Times London, LA Times, MSNBC, NPR, PBS, Vogue, Elle, Glamour, Marie Claire to hundreds of fashion, culture and design blogs, as well as TV shows around the world. By the ...

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