Do you know about - 4 Easy Ways to Get Free Marketing Exposure
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Are there well ways you can get critical marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only critical marketing if it is targeted at the citizen you have identified are most likely to buy your products or services.
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Following are four ways I've used to originate great results at tiny or no cost.
1) Share Your Knowledge.
If you have specialized knowledge or expertise associated to your business, think of ways to share that knowledge. Reconsider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or Tv program.
2) container Your Knowledge.
Package and distribute your knowledge in the form of an Ezine, Newsletter or special Report. Build your sense list and distribute this critical information on a regular basis. Use this as an opening to shop your products and services and be sure to comprise special offers or bonuses to recipients who act by a determined date.
3) Do Seminars or Presentations.
Do you offer a expert or personal service? Reconsider booking yourself for speaking engagements where you can contribute critical information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to advantage from your services. This tactic serves some marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called "generating awareness" and it is the first step toward manufacture a sale.
Second, it allows citizen the opening to get to know you and/or your services. And with a service business, where clients are buying "you" (that well is what they are buying when they buy your services) it is crucial that they understand the services you contribute and that they get to know you. citizen like working with citizen they like. Given the selection in the middle of hiring two citizen with the same skills and services, most citizen will pick the person they like or feel the best chemistry with.
Make sure to give attendees a special offer on your products or services at the end of your presentation. Give the offer a deadline to originate accident for them to take advantage of the offer on the spot.
4) Give Something Away.
Find a way to give away samples of your products or services. Is there an association or group meeting or any other event that is finding for donations to be given away as door prizes?
Why not donate a container of your services or products? You will gain exposure (a free advertisement by the group leader) among the entire group when your container is whether auctioned off, or announced and given away in front of everyone. You are also giving the person who wins the container the opening to sample your products or services at no risk.
You could added leverage this marketing by offering the "winner" an incentive to refer others to you. The "winner" might also be a great person to contribute feedback to you, or a testimonial with regard to how they felt about your product or service, that you can use in hereafter marketing.
Yes, there may be a hard cost associated with the product you are giving away, or a "time" cost associated with the time you are donating, any way when you weigh that cost against the estimate of citizen who are being exposed to your products or services, commonly it is well worth it. And it well is cheap (and commonly more effective!) in comparison to buying an ad.
My guidance is to combine this sort of action into your operational funds and naturally Reconsider it a cost of doing business.
There are all kinds of ways to originate exposure of your products and services without paying for advertising space. Yes, sometimes this does involve giving away product or service, but I don't Reconsider that a hard "marketing" cost.
I have found that the benefits always outweigh the cost of my time or my products. The trick is to target well, or in other words, uncover where your prospects congregate or what media they read or view, and then find creative ways to get yourself, your products or your services, in front of them in those places.
© Copyright 2005 Debbie LaChusa
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